Facebook announced on August 20th, 2019 that it will launch a tool that allows users to manage personal data received by the social network from other sites and applications about their online activity outside the social platform, informs The Guardian and France 24.
The “delete history” navigation option was launched more than a year after it was initially announced by Facebook founder Mark Zuckerberg as part of measures to increase user privacy following the Cambridge Analytica scandal.
But the new option will not effectively erase the information on Facebook’s servers, but will only “disconnect” the data from the user’s account, according to journalists from The Guardian.
The new tool gives users access to “activity outside Facebook”, that is, the data received by the social network from other sites and applications in order to personalize the ads.
The option “Activity outside Facebook gives you a summary of applications and websites that send information about your activity and allows you, if you want, to delete this information from your account,” the company that manages the social network said in a press release.
“This is another way to give people more transparency and control on Facebook,” the company said.
Stephanie Max, product manager at Facebook, admitted that this option could affect the company’s advertising revenue, given the major role of browsing habits data for providing customized ads.
The new option will be first introduced in Ireland, Spain, and South Korea; it is expected to be launched worldwide in the coming months.