How to Build a Good Business Plan

The business plan is closely related to the business environment and its evolution. The first business plans appeared long before the advent of computers and information technology, but the role and importance of a well-made plan have remained the same to this day. In fact, the basic principles of money and successful business always remain unchanged. A business plan can be useful both to present your company or idea/project/business, but especially it can have a utility for internal use, giving greater clarity on the target of business, marketing, and management of the entire business. A clear and realistic business plan will help you see whether or not your business is moving towards the goals for which it was started, if not, what are the causes, where is the mistake, how it can go on and on. In short, we can say that a business plan is for a company what a GPS system is for a long-distance driver. First of allthe plan of a business must take into account the profile of the business, the environment in which the activity will take place, the objectives of the business, and the goal pursued by achieving them. When a business plan is well-executed, it will contribute to the realization of successful presentations to business partners, financiers and last but not least it will help you to organize and know your own business.

The main chapters of a business plan

  1. The title
  2. Content
  3. Introduction
  4. About the company/business
  5. Company team and management
  6. Presentation of products and/or services
  7. Market analysis
  8. Objectives
  9. Company/business strategy and its implementation
  10. Financial information
  11. Annexes and other documents

Depending on the business target, the best business plan template may contain specific elements in addition to those presented above. The importance of each chapter is determined by the purpose pursued and the specifics of your business. You should also check with the partner/company/institution where the business plan will be presented, regarding any specific or additional requirements for carrying out the business plan.

Brief detail of the chapters of a professional business plan

  1. The title

As suggestive as possible, for example “Business planning of <cpmpany name here> regarding the new production line…” or “Business Plan…. for the year 2020 ”, etc. The title is written on the first page or on the cover and also on the first page the contact and identification data of the company, the logo must be written.

  1. Contents of the business plan

An index with the chapters of the business plan and the number of pages on which they can be found.

  1. Introduction

Here you will briefly summarize the objectives of the plan and its structure. Don’t miss out on the details

  1. Company/business description

Information regarding the company, founders, partners, possible investors, headquarters, assets, liabilities, etc.
If you do not currently have a company and show the business plan to investors, in this chapter you will describe the business.

  1. Team and management

As the title of this chapter says, here you will describe the team and the roles they play.

  1. Presentation of products and / or services

Description of the qualities and shortcomings of your products/services. The improvements you want to make in the future or the new production lines you want to make.

  1. Market analysis

Marketing research for the company’s products and services:

  • the number of existing and potential customers
  • the size of the market
  • existing competition at this time in the market
  • market evolution trends

Finally, everything that can be said about the market to which the products and services of the business are addressed.

  1. Objectives

A realistic estimate of the target (objectives) of the short-term and long-term business.

  1. Company strategy and its implementation

The strategy of placing the products/services on the market or maintaining the sales at an optimal level, if the products and services of the business/company are already on the market. You can also talk about your marketing strategy and how you plan to implement it.

  1. Financial information

This is often the most important chapter of business plans, especially when it comes to attracting funds or attracting investors. Often even investors or credit companies to whom you show the business plan can provide you with templates for this chapter of financial information.

This financial information usually includes, but is not limited to:

  • accounting information and reports
  • periodic cash flows (quarterly, monthly, annual, etc.)
  • estimates of quarterly, monthly or annual sales, revenue or expenses of the business and so on, depending on the requirements of the investors or credit companies to which you present the respective business plan
  1. Annexes and other documents

Sometimes the investors or institutions for which you draw up that business plan have specific requirements regarding the information and documents that they will attach to the actual plan. Under these conditions, they will name the annexes and documents they are interested in.

What is noteworthy is that you cannot copy a plan from one business and put it to another. This is exactly the characteristic of a good business plan: it must be adapted to each individual business.


The above article can help you find a way to make your own business plan, according to the requirements and specifics of your business. Whether or not you need investors, partners, or financing, you will still need a business plan even for your own use. Such a document helps you to get to know your own business better and to see more clearly the opportunities and strategies you need to implement.

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